If you have some good products, you should have any good mechanism to do marketing strategy in any medium. Marketing can use any mediums such as SMS, email, bulk voice calls, shortcodes, radio broadcasting, television, etc. But we have to make different with mobile medium and non-mobile-medium marketing.
Now, I try to describe how SMS advertising become an effective marketing for you who always mobile to anywhere with low price but result effective way to reach mobile subscribers. You can reach million of people in minutes to promote your product or some information.
SMS advertising can create effective mobile marketing strategies for selling your products, sales new communication, advertises services.
This is very innovative ways to communicate an mobile operators with their customers or mobile subscribers.
I think we still face trend in the future that telecommunication business penetration still going to access mobile internet content.
SMS advertising targeys buyers with high level interaction with mobile phone customers. It can be used for send some promotion in coupons, vouchers to mobile subscribers for boosting sales and new products brand sales. SMS can consists of brand value with customized ads content, reporting some sales result in any areas, alerting your product. It can be managed by some SMS broadcasting systems.
We can get benefit from SMS advertising such as save your time with fast time to do, customized content based on your need like for campaign, promotion, you can choose your target audience of mobile subscribers by age, gender, live place etc.
Some of company offers high quality SMS broadcasting system to do SMS advertising. So for you a business man, please find out the SMS advertiser which has good reputation and good system. To know that, you should have knowledge enough about SMS advertising works.So how does it work ?
We have to know the work flow of SMS broadcasting first, so we can choose the best SMS broadcast system associated with our products, with effective consideration between cost value and better services.
SMS broadcasting system connected to a mobile operator who provides mobile network system. From mobile operator perspective and point of view, a SMS Broadasting system ( belonged to a SMS advertiser ) is an ESME ( External Short Message Entity ) with connected to SMS Center ( SMSC ) ’s mobile operator like this picture below :
We can see that an ESME can directly connect to SMSC or uses an ESME agent. Practically, an ESME can directly connect to SMSC or through some ESME agent or gateway. So for you a business, you have to consider some items before you subscribe to an ESME or SMS Advertise company :
- Find out about type of connection between ESME and SMSC. An ESME can be connected to SMS using several ways like using VPN ( Virtual Private Network ), or Public Internet. It is about speed type and reliability of connection.
- Interface or application used by ESME, either web application or direct application. It is about protocol type used in the connection, either SMPP ( Short Message Peer – to – Peer Protocol ) or HTTP ( Hyper text transfer Protocol ). I will discuss it more in my next articles, please aware me : )
- Delivery reports availability, check your SMS advertiser whether it can provide delivery report or not. It is very important to know success rate of SMS broadcast already sent.
- Check your ESME ability for sending SMS. How many SMS it can send for 1 second. It is more about throttling and capacity for your high guarantee services.
- Check about customization sender number. An ESME can send from any number what a mobile operators allowed. It is usually using shortcode not prefix or long number. But some mobile operators allow an ESME to send or broadcast using long number like prefix. Make your decision.
That are my suggestion before you choose your SMS advertiser, good luck i hope your products will increase sales after using SMS advertising. Please give me any feedback if there are something to be discussed 
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